Effective Date: April 9, 2025
At Bumble and Ava, accessible via bumbleandava.com, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use, and protect your information in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
If you have any questions or concerns about this policy or how your data is handled, please contact us at:
Email: [email protected]
1. Who We Are
Bumble and Ava is a lifestyle brand that operates the website bumbleandava.com. We create and curate products, content, and services designed to enrich the everyday lives of our audience.
We are the data controller responsible for the collection and use of your personal data when you interact with our website and services.
2. What Data We Collect
We may collect and process the following types of personal data:
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Identity Data: Name, username, or similar identifiers
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Contact Data: Email address, postal address, phone number
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Technical Data: IP address, browser type, operating system, referring URLs, and device identifiers
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Usage Data: Information about how you use our website, including page views, session duration, and clicks
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Marketing & Communication Data: Your preferences in receiving marketing from us and third parties
We do not collect or process sensitive personal data such as racial or ethnic origin, religious beliefs, or health information.
3. How We Collect Your Data
We collect data in the following ways:
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Direct interactions: When you subscribe to our newsletter, fill out a contact form, make a purchase, or email us directly
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Automated technologies: When you browse our website, we automatically collect technical data using cookies and analytics tools
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Third-party sources: Data from social media platforms, advertising partners, and analytics providers (when permitted by you)
4. How We Use Your Data
We use your data to:
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Provide and manage your access to our website and services
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Process and deliver orders, subscriptions, or requests
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Send newsletters, updates, and promotional offers (with your consent)
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Respond to inquiries and provide customer support
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Improve our website, services, and user experience
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Comply with legal obligations and protect our legal rights
We will only process your personal data where we have a lawful basis to do so under GDPR, such as consent, performance of a contract, legal obligation, or legitimate interests.
5. Sharing Your Data
We do not sell your personal data. We may share your information with:
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Service providers: To help us operate the website (e.g. payment processors, email marketing platforms, hosting providers)
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Analytics providers: For website performance and usage tracking
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Legal authorities: If required to comply with legal obligations or protect our legal rights
All third parties are required to respect the security of your personal data and to treat it in accordance with the law.
6. Data Security
We take appropriate security measures to protect your personal data from unauthorized access, disclosure, or misuse. These include encryption, firewalls, and access controls.
Despite our efforts, no method of online transmission is 100% secure. You are responsible for safeguarding your personal devices and account information.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements. When data is no longer needed, it will be securely deleted or anonymized.
8. Your Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have the following rights:
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Right to access your personal data
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Right to rectify inaccurate or incomplete data
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Right to erase your data (“right to be forgotten”)
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Right to restrict processing
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Right to object to processing
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Right to data portability
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Right to withdraw consent at any time
To exercise any of these rights, please contact us at [email protected]
9. Cookies Policy
We use cookies to enhance your browsing experience, analyze site traffic, and personalize content. You can control or disable cookies through your browser settings. For more detailed information, see our separate Cookies Policy (available upon request).
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal changes or updates in our data practices. The revised version will be posted on this page with an updated effective date.
We encourage you to review this policy periodically.
Contact Us
If you have any questions about this policy or wish to exercise your data rights, please reach out to:
Email: info@bumbleandavacom
Website: bumbleandava.com
Thank you for trusting Bumble and Ava. Your privacy matters to us.